
American policy analyst Michele Wucker in her 2016 book the Gray Rhino referred to dangers people choose to ignore as “A highly probable, high-impact threat: something we ought to see coming, like a two-tonne rhinoceros aiming its horn in our direction and preparing to charge.” Inspired by this quote Grey Rhino explores the way people deny, ignore, and procrastinate on impending problems to their own detriment.
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